Host: "Welcome to [channel name]! Are you a marketer, advertiser, or publisher looking to understand the world of online advertising? Today, we're going to talk about CPM, or Cost Per Mille. What is it, and how does it work? Let's dive in!"
(Animated text "CPM" appears on screen, with a definition)
Host: "Don't forget to like, subscribe, and hit the notification bell for more videos on online advertising and marketing!"
(Example: "If an advertiser pays $10 CPM, they pay $10 for every 1,000 people who view their ad.") script cpm
CPM = ($500 / 50,000) x 1,000 = $10
(Animated comparison chart appears on screen)
(Upbeat background music starts playing. A animated logo or a graphic with the title of the video appears on screen) Host: "Welcome to [channel name]
CPM = (Total Cost / Total Impressions) x 1,000
For example, if an advertiser spends $500 on an ad campaign and receives 50,000 impressions, the CPM would be:
Understanding CPM: A Guide to Cost Per Mille What is it, and how does it work
(Outro music starts playing, and a call-to-action appears on screen)
(Closing shot of the host)
(Animated calculator or spreadsheet appears on screen)
(The video ends with a closing shot of the channel's logo)